Everything Everywhere: consumers want 4G and they want it now

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According to recent reports, T-Mobile and Orange (Everything Everywhere or EE) with a little help from YouGov surveyed 2,033 Brits to find out that the vast majority (74 per cent) could not wait for 4G mobile broadband services to be rolled out.

The giant is very interested in Ofcom giving it the green light to utilise the 1800MHz band by Q4 of this year in order to provide 4G services and the results of this study seem to feed the cause.

Commenting on the news, CEO or EE, Olaf Swantee, stated that according to the findings consumers were keen on 4G services and “they wanted them now”:

“With nearly three dozen countries, including many parts of Europe, Asia and America having already rolled out 4G, it is imperative that the UK moves forward with building a 21st century digital infrastructure as soon as possible.”

The reasons behind why those questioned were keen on 4G services coming to the UK included making the country catch up with those where fourth-gen was the standard, get faster speeds and connectivity, to boost the economy and possibly create new vacancies.

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