Social networking giant that has come under fire countless times for invasion of privacy found yet another way to use your personal data.
Facebook has copied subscribers’ photos and placed them into adverts down the side of the page, without their consent.
Previously, if one clicked that he ‘liked’ a product or service it would have only shown their name underneath the advert.
But this has been taken one step further and friends scrolling their newsfeeds could be greeted by friend’s faces endorsing products from dog food to theme parks.
The advertising tool goes by the name ‘sponsored stories’ and is another way for the creator of the social phenomenon, Mark Zuckerberg, to generate more cash from the platform.
A spokesperson for the company said:
“It’s just a new way for us to surface content that already exists on the site and show it to your friends.
“We don’t share or sell your personal information to adverts.”
There have been worries over privacy issues however there are plenty of sites which give clear instructions as to how to disable the advertising function.