Fancy tweeting your first impressions after a particularly scary ride? Now you can, as the Alton Towers Resort has penned papers with the Cloud to roll out free wireless broadband across the entire 500- acre theme park.
This is a significant deal for the Cloud as according to its calculations 85 per cent used broadband via their smartphones on the go, meanwhile 64 per cent also browsed the web in stores.
This means it is beneficial for the wireless broadband operator to have its services in as many places as possible. And of course, it is on the case as its services are already available at Greggs, PizzaExpress, Caffè Nero, Eat, Pret and Wagamama, as well as First Great Western and Network Rail stations.
Katherine Duckworth, head of consumer marketing at the Alton Towers Resort commented:
“The rapid growth in the use of smartphones and tablets has fundamentally changed how many of us use the internet and has increased people’s demand for internet access wherever they are, which is why we want to offer free Wi-Fi access to guests of Alton Towers Resort.
“The Resort is all about having fun and creating lasting memories, which people naturally want to tell their friends about on social networks and even share photos and videos throughout their day with us. The new Wi-Fi offering lets them do all this and more, making it a more personal and interactive experience .”
Vince Russell, managing director of The Cloud, also said:
“The roll-out at Alton Towers Resort is a very important deal for The Cloud. Not only does this put our Wi-Fi at the heart of one of the UK’s most popular tourist attractions, but along with the London Eye it is the second Merlin Entertainments’ venue to roll-out WiFi with The Cloud this year.”
The Cloud is owned by Sky.