According to the European Union, Google may have been abusing its high if not completely dominant position and has until early July to rethink its business strategy.
The EU demanded that the firm published a document which would reveal ways the search giant would alter its current policies.
Joaquin Almunia, the EU Competition Commissioner, sent a letter to the company less than a month ago saying that the EU’s investigation found that Google was unrightfully giving its own products priority over its competitors’ services. The aforementioned in-depth investigation into Google’s practices lasted for over a year.
Mr Alumnia also said in a recent speech that the EU was willing to give the firm an “opportunity to offer remedy proposals”:
“By early July, I expect to receive from Google concrete signs of their willingness to explore this route.”
Last month Google voiced its view saying that it did not agree with the outcomes of the investigation and underlined that it was playing by the rules.
However, the EU stood its ground with Mr Alumnia saying that if the search giant failed to produce a “satisfactory” plan as to how it would change its policies, there will be consequences, monetary or through a “statement of objections”.
This means that if Google decides not to change its strategy, the EU may well do so to challenge its alleged dominance.