According to Virgin Media’s latest poll, General Lee, the Dukes of Hazzard modified Dodge Charger and the A-Team’s black and red van are the crowd’s most loved movie vehicles – and that’s why the cable giant decided to use these cars to deliver TiVo boxes to new customers.
Among the heroes driving the TiVo supervans are B.A. Baracas also known as Mr T, as well as Daisy Duke (in denim cut offs and all). Customers who reside anywhere between Perth and London may get a visit from the popular characters.
Lauren Rees, a Virgin Media installer who was there to help launch the vans, said:
“It was a bit of a shock to turn up to work and be met by a very convincing Mr-T and Daisy Duke, but I am so excited to be delivering TiVo in vans made famous by some of my favourite TV shows. We’ve already been getting a fantastic response from customers receiving TiVo, but now we’ll create an impact just driving up the road. I’ve even been inundated with people begging for a lift!”
Maurice Daw, executive director of access at Virgin Media, said:
“We want to bring the total entertainment experience to our customers and it’s the extra touches that really make a difference – we hope the new fleet will make our customers smile and make the installation process a fun one.
“TiVo is all about delivering the best on the telly and personalising your viewing experience so it makes sense if we’re giving you your TV favourites on one box that we use the UK’s favourite TV vans to deliver it!”
The A-team of installers hit the UK for TiVo from Beige on Vimeo.
